Social cohesion is an important aspect of a city. It helps to encourage and maintain pride in a city’s identity and helps strengthen a sense of community for all residents. This can have positive impacts on a city in many ways including attracting new businesses, increasing property prices, decreasing unemployment levels and generally improving the overall quality of life for its citizens and visitors. Pride are so focused on ensuring that the festival becomes an overall success in providing joy, happiness, and entertainment to the city that they are able to create a culture of celebration.
Pride’s community impact is often felt throughout the year with its positive influence interacting with other aspects of city life, more about plumbing with Brighton and Hove Life (brightonandhovelife.co.uk). Social cohesion is about people from all walks of life coming together to show pride in their community and celebrate values that are important to the wider community. While it can be difficult to quantify social cohesion, the evidence is there if you wish to look for it. The city relies on a positive year that will not only bring new cash to the city in the short term but will have a long term legacy of goodwill and social cohesion that will contribute to the existence of future events that are likely to stay long into the future.
This has been the most rewarding project in my career so far. One of the best things about this project is that we have seen the city council, key influencers and the national media using it to shape change in Southampton. Social aspect. Pride provides a citywide cohesion and focus for the wider community with its positive influence lasting long thought out the year which cannot be underestimated. Brighton has an even split of male and female residents.